Every battle today in Lakeland public relations and in marketing begins and ends on social media. If you have a viral post about a product or a service, it is considered a win in the PR category. Social media are where your intended audience lounges, rests, and spends...
When you think about Lakeland public relations, you might be mistakingly focusing on your business’ relationship with the clients. This is not the way it works. First and foremost, a PR agency or department must focus on strengthening its relationship with the media,...
The joy of working in Lakeland public relations is seeing the fruits of your labor come to life. The results we like to see is a business cruising smoothly along its journey to being a household name and it surviving a crisis that could have otherwise been...
Before getting into the detail of where to put a Lakeland public relations message or campaign, we must first define to whom the campaigns are being written. Your target audience is the people to whom the message of the campaign should be effective. They are a group...
Your relationship with your Lakeland public relations team is an essential component and factor to the success of the PR campaign they’re creating for your business. If there is tension between the management and the PR team, trust that there will be some...
