BrightSky PR News

How Your Relationship With The Media Can Affect Lakeland Public Relations

12 April

When you think about Lakeland public relations, you might be mistakingly focusing on your business’ relationship with the clients. This is not the way it works. First and foremost, a PR agency or department must focus on strengthening its relationship with the media, the very same organization that can make or break every PR effort […]

How Lakeland Public Relations Can Help Deter Business Crisis

12 April

The joy of working in Lakeland public relations is seeing the fruits of your labor come to life. The results we like to see is a business cruising smoothly along its journey to being a household name and it surviving a crisis that could have otherwise been catastrophic. In truth, public relations shouldn’t be too […]

4 Ways Lakeland Public Relations Can Reach Its Target Audience

05 April

Before getting into the detail of where to put a Lakeland public relations message or campaign, we must first define to whom the campaigns are being written. Your target audience is the people to whom the message of the campaign should be effective. They are a group of people potentially interested in your business’ products […]

How To Get Along With Your Lakeland Public Relations Team

05 April

Your relationship with your Lakeland public relations team is an essential component and factor to the success of the PR campaign they’re creating for your business. If there is tension between the management and the PR team, trust that there will be some inconsistencies and imperfections in the PR campaign. And although there is nothing […]

When Does My Company Need Lakeland Public Relations?

29 March

Not all companies engage in Lakeland public relations. Can you believe that? Can a company even survive the competition these days without a dedicated PR team to work on distinguishing the brand and fighting off the challenges presented by competitors? Unfortunately, even in today’s world, there are still business executives who do not believe in […]

How To Better Manage Your Lakeland Public Relations Team

29 March

Any business, no matter how big it is, can fail if the people don’t work together for the betterment of the company and to reach the business’ goals and vision. The same can be said for Lakeland public relations teams. No matter how good you claim your team is at managing clients and exceeding their […]

Things To Avoid When Promoting Businesses Through Lakeland Public Relations

22 March

It can be overwhelming to sell products and services, as well as raise the consciousness of the market about our brand, through Lakeland public relations strategies. Since PR is such a broad term we use either to influence the media to promote our businesses (without us having to pay them) or persuade people to be […]

How To Best Sell Lakeland Public Relations Events

22 March

Why do we hire Lakeland public relations specialists to promote our business? We need our target audience to be aware not only of our business but the different promotions, products, services, and events that we host. The main purpose of every PR agency is to sell updates about their clients. They need to make sure […]

Fixing A Bad First Impression Through Lakeland Public Relations

15 March

Making a bad first impression at work is bad enough but what happens when it happened to a business? What happens when during its first foray into its marketing campaign, the business accidentally makes a blunder that caused the audience to see it in a bad light? That’s where Lakeland public relations must come in. […]

3 Ways Influencers Benefit Your Lakeland Public Relations Efforts

15 March

Brands are now becoming more creative with the way they work with influencers and allow them to influence their Lakeland public relations. A survey from digital agency Burst Media showed that for every $1 spent by a company on an influencer marketing program, the advertisers receive $6.85 in earned media value. If you ask us, […]