BrightSky PR News

Is Lakeland Public Relations Dead Because of Covid-19?

03 January
Lakeland public relations team

For years, Lakeland public relations has been interchangeable with digital marketing and social media marketing. For marketers, they are one and the same. But we all know that it is not true. Public relations are earned while marketing in itself is merely the persuasion of buyers to purchase products and services from a particular company. […]

How Did Covid-19 Affect Lakeland Public Relations?

11 December
Lakeland public relations

Practically every country you can think of has been in lockdown since March. While restrictions have certainly eased in many parts of the world, there is no denying the fact that Covid-19 hasn’t exactly been kind to service-based industries like Lakeland public relations. As much as businesses need to realign their PR strategies and come […]

Lakeland Public Relations: How Should You Communicate Your Company’s Covid-19 Message?

04 December
Lakeland public relations

After spending the last 10 months quarantined in our homes and deathly afraid of the coronavirus, the government is now allowing us to go out, socialize (while practicing physical distancing), and spend. The economy, after all, depends on our spending this holiday season. But businesses have got it tougher. They now need Lakeland public relations […]

Lakeland Public Relations: Responsible Communication in COVID-19

27 November
lakeland public relations

Companies have to be responsible to their customers and clients at all times. This is even more important during the Covid-19 pandemic when thousands of businesses suddenly find themselves in limbo. Should they permanently close down? Can they weather the storm? But more than that, how are they going to reach out to their customers […]

Debunking the Most Common Myths About Lakeland Public Relations

20 November

It will shock you how Lakeland public relations is present in your life. Every day, you are inundated by marketing campaigns, advertisements, news items, and public announcements that have PR written all over it. No business or political leader or government or celebrity could ever survive without public relations. This is the core of their […]

Lakeland Public Relations: Is Bad PR Good PR?

13 November
lakeland public relations interview

We’ve heard it again and again—bad PR is good PR. This means that even with negative publicity, you can still raise awareness about your brand and company. Many companies have done good in converting bad public relations into good PR. By apologizing, reaching out to those affected, and admitting their mistakes, plenty of companies have […]

Lakeland Public Relations: The Rules for Active Listening When Dealing With Customer Complaints

06 November
Lakeland public relations

Truly understanding the problem at hand is the only way you can resolve the issue. Unfortunately, for most of us, active listening is hard. And when customers are complaining via the internet, there are several elements in play. That’s why you need a solid Lakeland public relations strategy that will bring cohesion to your plan […]

Lakeland Public Relations: Building PR Relationships During Pandemic

02 November
Lakeland public relations

The Covid-19 pandemic is unlike anything we have seen in our lifetimes. As it effectively grounded businesses and economic activities, those working in Lakeland public relations are forced to take stock of the methods they can use to continue building relationships with their clients, the media, and the public.  Unlike marketing, public relations is earned […]

Social Listening and How it Helps Lakeland Public Relations

26 October
Lakeland public relations

What is social listening? It is the process of monitoring various social media platforms to know what your audience is saying about your brand, products, services, competitors, and industry. You want to know what your audience thinks about your company? Social media is the best tool for that. But what does this have to do […]

Lakeland Public Relations: Handle Getting “Canceled” on Social Media

23 October
Lakeland public relations

To cancel someone on social media means to stop supporting that person. Celebrities, influencers, and other popular personalities usually get canceled because of something they said or did. Brands can get canceled, too, because of failing to stand up for what their audience perceives to be an important social issue. There have been many times […]