Every business is now struggling to find a footing in the new world that the coronavirus pandemic has created. But what’s true for every business is that it has to use Lakeland public relations to correct any misconceptions that may arise about the brand during times like these. PR isn’t about what these companies say […]

Unlike marketing where you need to pay for the audience to notice your business, Lakeland public relations are much more complicated. It demands that you earn the right to be noticed by your target market. One of the most popular ways to earn the attention of your target audience is to write a press release […]

What could be more difficult for a Lakeland public relations expert than preparing a client to face the media? Not many clients understand just how powerful the media can be in shaping public perception. If they refuse to accept that media could make or break their company’s reputation, this attitude could severely affect the efficiency […]

If done right, a Lakeland public relations campaign has a long-lasting impact on the brand’s reputation and public image. For it to be truly effective, though, the campaign must be well-planned, well-researched, and well-executed. It’s more than just a press release or a truly great event to raise brand awareness. Public relations is a science […]

Does it really come as a surprise to you that small businesses aren’t investing in Lakeland public relations and marketing? The reasons are endless: we don’t have enough money, we don’t earn enough, our market is just fine, we’re reaching our customers well enough, etc. PR is the last thing in any small business owner’s […]

When the World Health Organization (WHO) announced in March that the Covid-19 disease is a pandemic, did we even think that we’ll reach this point? As the total number of cases reached 5.7 million and with more than 350,000 deaths, we now understand that this is no small matter. It will hit economies, more so […]

Is there an industry unaffected by the coronavirus pandemic? Lakeland public relations are directly tied to businesses, whichever industry they may belong to. Without businesses needing their services or with businesses effectively shut down or with businesses struggling to survive and have no means to invest, the PR industry may suffer massive losses.  The Lakeland […]