BrightSky PR News

A Guide to Content for Your Lakeland Public Relations

19 September
lakeland public relations

There are a lot of misconceptions about the world of Lakeland public relations. One of the biggest misconceptions that you may run into is how little work the industry calls for when you see it on the media.  Popular TV shows and movies easily portray a well-dressed man or woman standing in front of a […]

Lakeland Public Relations 101: A Crisis Management Plan

14 September
Lakeland public relations

The internet and the rise of online technology have afforded many industries, including the Lakeland public relations industry with plenty of benefits. However, it is not without its own share of downfalls. Along with its amazing ability to communicate with anyone online is the ability to abuse it as well, which is something that many […]

What are Some of the Common Mistakes in Lakeland Public Relations?

05 September
lakeland public relations

There is a lot of work that goes into a good Lakeland public relations strategy. It will take a lot of work to make sure that the company that needs the PR strategy looks good in the public eye. This is especially needed in today’s online world, where every single move you make it documented […]

The Benefits of Hiring a Lakeland Public Relations Agency

30 August
Lakeland public relations

One of the most overlooked parts of a business’s marketing is its Lakeland public relations. When done properly, this can do a lot for a business’s credibility, which can lead to an increase in sales and other parts of its marketing.  Even for companies that are starting to recognize the benefit of a public relations […]

Handle the Perfect Interview for Your Lakeland Public Relations

21 August
Lakeland public relations

One of the primary roles of working in Lakeland public relations means presenting a favorable image to the general public. At times, this usually means that you have to go on interviews to speak on behalf of your company. However, plenty of people find the interview-process to be a rather stressful one, as this means […]

What Should You Be Expecting From Lakeland Public Relations?

14 August
lakeland public relations

It is not uncommon to see Lakeland public relations represented in the media and is a rather well-known industry. However, for all of its popularity, what exactly does a public relations team do for a company?  If you ask anybody, they will probably say that it has something to do with advertising, which is something […]

Rebuilding Your Brand After a Lakeland Public Relations Crisis

09 August
Lakeland public relations

A Lakeland public relations strategy tends to be overlooked a lot in businesses. After all, it’s easy to assume that everything is okay with your public image until it isn’t. The way the general public looks at your company is important, as a negative perception of your company can cause a serious drop in your […]

Maximizing Media Coverage for Your Lakeland Public Relations

31 July
Lakeland public relations

It is safe to say that the main goal for any Lakeland public relations strategy will always be to improve the company’s public image. Thanks to technology, there is no end to the number of ways that they can successfully accomplish this, from the use of online channels to traditional media.  When it comes to […]

What Differentiates Lakeland Public Relations and Journalism?

25 July
Lakeland public relations

People often confuse Lakeland public relations and journalism even though these are two completely different communication methods. Public relations target a specific audience to relay a message and build support for a brand, organization, company, or idea. Journalism, on the other hand, has an acquired audience. It doesn’t concern itself with what the audience wants […]

Understand the Relationship Between Lakeland Public Relations and CSR

22 July
Lakeland public relations

Is the relationship between Lakeland public relations and corporate social responsibility (CSR) debatable? Is there a relationship to begin with? There are heated debates among experts that CSR is nothing more than a marketing ploy and that PR helps cultivate that. We cannot speak for all companies, except to say that CSR is part of […]