BrightSky PR News

Lakeland Public Relations: How to Catch the Attention of the Media

09 November

Media relations are often confused with Lakeland public relations. It’s important to distinguish the two because both are equally relevant to your public relations strategy. The media plays a huge role in a successful public relations strategy, and it’s important that you know how to catch their attention with your press releases. One big problem […]

Can Lakeland Public Relations Help With Sales?

09 November

Some people don’t realize the importance of a good Lakeland public relations strategy until it’s too late. In addition to making your company more appealing to customers, there are plenty of additional benefits that a good public relations strategy can give you. One significant benefit that good PR can give your business is sales. We’re […]

How Lakeland Public Relations Helps With Brand Credibility

28 October

When you hear about Lakeland public relations, you are probably familiar with its more popular application, which is with managing how the public perceives a public figure or a company. Public relations is synonymous with brand credibility. Everybody knows that if you need help in making your company and brand more appealing to the public, […]

Metrics That Show Your Lakeland Public Relations Strategy is Working

28 October

There are numerous marketing methods available to companies today. For businesses looking to promote their products and services, digital marketing services are readily available for these businesses. For businesses that are looking to get their name out there, traditional advertising and promotional methods would work well. But for businesses that are looking to increase their […]

Lakeland Public Relations 101: Make the Most Out of Your Media Coverage

18 October

The main goal behind any good Lakeland public relations strategy is improving your company’s image in the public. This is accomplished through various channels like online blogs, television, and the media. Out of all of these channels, media coverage is one of the most highly sought after ones. Even in an age where we get […]

Lakeland Public Relations 101: How to Get TV Coverage

18 October

In the entirety of Lakeland public relations, getting television coverage can be one of the most difficult things that you’re going to have to try to do. This is especially difficult for smaller businesses and personalities, as television networks tend to prioritize bigger names. In addition to that, the people that you have to talk […]

Combining Lakeland Public Relations With a Digital Marketing Strategy

11 October

Digital marketing has become the go-to for plenty of companies nowadays. This makes a lot of sense, especially since it is a very cost-effective and convenient option for smaller businesses that don’t have a huge budget to spend on marketing. However, what does that mean for companies that make use of traditional forms of marketing, […]

Why Hiring a Lakeland Public Relations Agency is Beneficial to You

11 October

Lakeland public relations, when done right, can make a lot of difference in boosting your company’s public image, as well as help boost credibility. A lot of companies are realizing the benefits of having a PR strategy done for their company, but they are usually conflicted by the decision of choosing whether they should hire […]

Lakeland Public Relations Vs. Media Relations

04 October

When it comes to the relations industry, the difference branches are usually mixed up with one another. Among the difference branches, some of the most commonly misunderstood ones are Lakeland public relations and media relations. It makes sense why they would be mistaken for the other since, at face value, they seem to focus on […]

How to Handle Interviews for Lakeland Public Relations

04 October

Being part of Lakeland public relations, or media relations can be pretty grueling sometimes, especially if you’re the acting face of the company. There’s a lot of work that goes into making sure that you and your company is viewed upon favorably by the public. One of the biggest parts of managing your public image […]