Every business is now struggling to find a footing in the new world that the coronavirus pandemic has created. But what’s true for every business is that it has to use Lakeland public relations to correct any misconceptions that may arise about the brand during times...
Unlike marketing where you need to pay for the audience to notice your business, Lakeland public relations are much more complicated. It demands that you earn the right to be noticed by your target market. One of the most popular ways to earn the attention of your...
What could be more difficult for a Lakeland public relations expert than preparing a client to face the media? Not many clients understand just how powerful the media can be in shaping public perception. If they refuse to accept that media could make or break their...
If done right, a Lakeland public relations campaign has a long-lasting impact on the brand’s reputation and public image. For it to be truly effective, though, the campaign must be well-planned, well-researched, and well-executed. It’s more than just a press release...
Does it really come as a surprise to you that small businesses aren’t investing in Lakeland public relations and marketing? The reasons are endless: we don’t have enough money, we don’t earn enough, our market is just fine, we’re reaching our customers well enough,...
