BrightSky PR News

Lakeland Public Relations: The Rules for Active Listening When Dealing With Customer Complaints

06 November
Lakeland public relations

Truly understanding the problem at hand is the only way you can resolve the issue. Unfortunately, for most of us, active listening is hard. And when customers are complaining via the internet, there are several elements in play. That’s why you need a solid Lakeland public relations strategy that will bring cohesion to your plan […]

Lakeland Public Relations: Building PR Relationships During Pandemic

02 November
Lakeland public relations

The Covid-19 pandemic is unlike anything we have seen in our lifetimes. As it effectively grounded businesses and economic activities, those working in Lakeland public relations are forced to take stock of the methods they can use to continue building relationships with their clients, the media, and the public.  Unlike marketing, public relations is earned […]

Social Listening and How it Helps Lakeland Public Relations

26 October
Lakeland public relations

What is social listening? It is the process of monitoring various social media platforms to know what your audience is saying about your brand, products, services, competitors, and industry. You want to know what your audience thinks about your company? Social media is the best tool for that. But what does this have to do […]

Lakeland Public Relations: Handle Getting “Canceled” on Social Media

23 October
Lakeland public relations

To cancel someone on social media means to stop supporting that person. Celebrities, influencers, and other popular personalities usually get canceled because of something they said or did. Brands can get canceled, too, because of failing to stand up for what their audience perceives to be an important social issue. There have been many times […]

Debunking These Harmful Myths About Lakeland Public Relations

10 October
Lakeland public relations

The work of Lakeland public relations is hard enough without misconceptions making it more difficult to attract clients. Many of these misconceptions are stopping executives from hiring PR agencies. For them, it’s a waste of time considering they are already paying for advertising agencies. But these are two very different things because, for one, public […]

Four Writing Sins to Avoid in Lakeland Public Relations

02 October
lakeland public relations professional typing on laptop at desk

Something that surprises a lot of people is when they find out how much writing is actually involved in a Lakeland public relations strategy. Believe it or not, you aren’t’ going to be spending all of your time on a podium, talking to the public about certain events that are going on in your company […]

Pitching a Story for Your Lakeland Public Relations

25 September
Lakeland public relations

Like it or not, one of the most important parts of any successful Lakeland public relations strategy is knowing how to pitch the right story. The media outlets that run PR stories rely on story pitches to determine if the story that you are pitching is the right fit for the media outlet.  Because of […]

A Guide to Content for Your Lakeland Public Relations

19 September
lakeland public relations

There are a lot of misconceptions about the world of Lakeland public relations. One of the biggest misconceptions that you may run into is how little work the industry calls for when you see it on the media.  Popular TV shows and movies easily portray a well-dressed man or woman standing in front of a […]

Lakeland Public Relations 101: A Crisis Management Plan

14 September
Lakeland public relations

The internet and the rise of online technology have afforded many industries, including the Lakeland public relations industry with plenty of benefits. However, it is not without its own share of downfalls. Along with its amazing ability to communicate with anyone online is the ability to abuse it as well, which is something that many […]

What are Some of the Common Mistakes in Lakeland Public Relations?

05 September
lakeland public relations

There is a lot of work that goes into a good Lakeland public relations strategy. It will take a lot of work to make sure that the company that needs the PR strategy looks good in the public eye. This is especially needed in today’s online world, where every single move you make it documented […]