There is a lot of work that goes into a good Lakeland public relations strategy. It will take a lot of work to make sure that the company that needs the PR strategy looks good in the public eye. This is especially needed in today’s online world, where every single move you make it documented and has the potential to go viral.
It can take one small mistake to bring a well-crafted Lakeland public relations strategy down, so it’s important to learn about some of the different mistakes that can affect the outcome of your public relations strategy. Here are some mistakes to avoid.
Not knowing how to follow up
When you pitch your story, you have to make sure that you follow up with the media house when they contact you for more information. Even if you’re busy, you have to remember that these media houses are pitched a lot of stories, and if they take interest in your story, you have to make the most out of their time.
Do not waste their time, as they may decide to look elsewhere for their story, which means a lost opportunity for you. Do not expect that submitting the story is the end of your role, you have to anticipate a follow up for the story.
Making things too positive
While conveying a positive image for your brand is a good thing for your public relations stratgey, you should take care not to take it too far and making it seem like you’re advertising your business.
Keep in mind that your public relations stratgey is not meant to be an advertising strategy. Your press releases are supposed to help improve your public image, which is a different thing to focus on.
Being careless with your press releases
One of the most important parts of your Lakeland public relations strategy is your press releases. It’s very important that you give your press releases enough attention in order to make sure that it succeeds.
You have to make sure that they are concise and straight to the point, which means that there is no unnecessary information. If it is full of irrelevant information, then you run the risk of your press release being rejected by media houses.
Timing is everything
You should always factor in the timing of your press releases when it comes to the success of your public relations stratgey. Do not send it in too late, as it can end up becoming irrelevant, which means that the opportunity is lost.
If you’re going to be putting out a story, make sure that you have all the relevant information sent to the media in a timely manner to help guarantee its success.