The role of SEO in press releases is often overshadowed by the need for these press releases to be distributed to the right media companies. A Lakeland public relations company tends to focus on reaching out to media outlets for these press releases to have space on...
Unless you have a good relationship with an editor or publisher, they won’t usually give you the time of the day unless your Lakeland public relations materials are really important and crucial. Think about it: you want a newspaper to publish an article you made about...
Aside from distributing press releases and other media materials to publishers, editors, and journalists, the goal of every Lakeland public relations company should be to build a great relationship with the media. They should diversify and expand their media contacts....
No one wants to write a press release. No one wants to read them. Even people—journalists, bloggers, Lakeland public relations experts, editors, and publishers—who get information from press releases hate reading them. Press releases are self-serving and full of...
Marketing and Lakeland public relations are almost always confused with each other. There’s a huge difference between these two concepts. Marketing aims to promote a business to its target market whereas public relations is about enhancing and building a strong...
