Aside from distributing press releases and other media materials to publishers, editors, and journalists, the goal of every Lakeland public relations company should be to build a great relationship with the media. They should diversify and expand their media contacts....
No one wants to write a press release. No one wants to read them. Even people—journalists, bloggers, Lakeland public relations experts, editors, and publishers—who get information from press releases hate reading them. Press releases are self-serving and full of...
Marketing and Lakeland public relations are almost always confused with each other. There’s a huge difference between these two concepts. Marketing aims to promote a business to its target market whereas public relations is about enhancing and building a strong...
Every business depends on Lakeland public relations for any possibility of success. A business can only be truly successful once it has harnessed the power of public relations and used it to market its products and services. But every successful PR strategy starts...
The success of your business is dependent on how well you engage with your current customers, target market, the media, and the general public. Your relationship with these sectors makes up your clientele. Can you imagine not being in good terms with the local media?...
