One of the biggest misconceptions about the Lakeland public relations profession is the idea that it is a dull industry to be a part of. After all, when you look at it from the outside, it looks like a flurry of press releases and media communications. It’s hardly exciting stuff.
However, if you look hard enough, you may realize that public relations deals in the industry of storytelling. They use stories to talk to the public and help improve the public image of the company they represent.
For those who are still new to the industry, how exactly do they accomplish this? Read on to find out more about how you can create compelling stories for your Lakeland public relations strategy.
Don’t be so stiff
One of the biggest reasons why people think that public relations are a dull industry to be a part of is that press releases and other PR related content always comes off a little bit boring, to say the least.
Because of this, the first rule in storytelling in the PR context is to avoid stiff or overly formal language when writing your articles and press releases for your public relations strategy.
Speak to your intended audience the same way you would speak to a normal person face to face. It’s much easier to connect with and engage readers when you use more personable language.
Make sure that you transition from point A to point B properly
In storytelling, you have to use your words to guide the reader through the text, and in public relations, this is no different. When you’re writing an article for press release purposes, it’s important that you get the flow of the overall article properly, to make sure that it is easy enough for readers to smoothly transition through the entire article with no issues.
Make sure that your articles have a single, core theme
Not only do you have to pay attention to transitions, but you also need to keep an eye out for the theme of your article as a whole.
Some Lakeland public relations professionals make it far too difficult for readers to follow along with the flow of the content because they keep branching out to different topics, which can make it very difficult to follow through, which can cause your piece to fail. With this in mind, it’s important that your entire piece falls under a single, core theme that your readers can easily identify and follow.
Always keep them wanting more
Finally, when you’re writing content for your Lakeland public relations, always keep them wanting more. Create compelling headlines and subheadings, and always do the needed research when you choose a topic. Make sure that you create high quality, engaging content that never fails to interest your readers.
