Lakeland Public Relations

Do You Have What It Takes To Thrive In Lakeland Public Relations?

In recent years, Lakeland public relations have gone a major shift, thanks largely to modern gadgets, devices, and online platforms that make it possible to immediately address an issue or a situation. Although many graduates want to enter this industry, not everyone becomes successful because there are very specific qualities that are required from someone who wants to thrive in the murky industry of public relations.

If you want to become a successful PR professional, here are the qualities that you must cultivate:


There is no industry that demands flexibility as much as PR. Clients change their minds in the last minute, and situations arise from seemingly very simple problems. When you use social media for your PR strategy, remember that one wrong post could lead to a major problem, PR-wise. A good PR practitioner must be able to handle any situation and adjust to any scenario in the most effective way possible.


The best PR practitioners are brilliant communicators. In public relations, writing is everything. You write press releases, social media posts, tweets, speeches, and scripts. Whether you’re writing a 3,000-word article or a 140-character tweet, you must be able to communicate concisely and effectively with your audience. A lot of the work in the PR world will involve using the right words, whether spoken or written, to promote a campaign, persuade an audience, and address an issue.


If you wish to be successful in the PR industry, you have to know a lot about the products, services, and issues you are working on. Make an effort to learn about the latest technology, if you’re working for a tech company, for example. Aside from the technical stuff, you have to learn as much as possible about the preferences of your market and the moves that your competitors are doing. Knowledge about what you are working on (and even things you are not working on) will make you invaluable to your clients.

Thick skin

You won’t get out of the PR industry alive if you’re sensitive and you cannot find a way to shake off criticisms and negative comments. You need to be able to accept that not everyone will agree to what you are saying. Some will be critical of you and you shouldn’t take offense. Everyone’s just doing their jobs in the PR industry, so you must simply be on the lookout for your back. Never be discouraged by rejections because a lot of these will happen in this industry.

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5 Effective Ways To Use Social Media As Your Lakeland Public Relations Platform

Back in the day, when a PR agent wants to reach a specific audience to address an issue or a problem, he would give a statement on air, release a PR on print, or publish an article online. But thanks to social media, the world of Lakeland public relations is faster and more delicate. When an issue crops up, it is essential that it will be addressed almost immediately because social media could transform an issue—from good to bad, from bad to worse.

A social media platform like Twitter or Facebook could be the primary channel to promote a business, but it is also a way to manage a company’s or a personality’s reputation.

Interact with influencers and journalists

As a PR agent, you have to build relationships with the mainstream media, as well as influencers on social media. You have to extend the relationship beyond the professional realm and build friendships with the journalists, editors, media outlets, and influencers. This increases your chance of gaining media coverage with the right outlets.

Distribute content through social media

Social media platforms are the fastest way to reach your audience. By creating a content with the right brand message and voice, you will be able to strategically control the reactions of your market to a particular issue. PR professionals must ensure that the proper messages are being distributed strategically each time.

Add social media sharing capabilities to press releases

Integrate social media sharing buttons to your press releases when you post them online. This will allow the readers and your market to distribute your intended messages online in seconds. It will also promote social sharing and engagement among readers.

Create campaign hashtags

Hashtags are now one of the easiest ways to consolidate all related content about a specific issue. By creating and leveraging specific campaign hashtags on social media platforms, PR teams can monitor the conversations and engagements about the topic, understand how the issue or the campaign is performing among its market, engage in conversations with online users, and ensure that the campaign and its contents are searchable online.

Extinguish online crisis situations

Using social media will allow the PR practitioner to address online crises in real time. All of these could lead to a negative brand reputation. It allows you to interact with the customers, answer their queries and respond to comments about a particular issue. This will then create a positive online reputation for your brand.

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What To Look For In Lakeland Public Relations Speechwriter

Every Lakeland public relations company has an in-house speechwriter, whose main job is to come up with persuading and convincing speeches to boost the reputation of the company’s clients. These speechwriters are learned in the way of persuading the audience, of giving them what they need and want to hear, and of pushing advocacies, products, and services without overly being obvious about it.

However, it is never easy to choose a person whose talent and skills could make or break the reputation of the company or the personality. You have to choose wisely and demand to have a meeting with the speechwriter, so that you can identify to him what you want and what you need the speech to be. These are the traits, skills, and attitude you need to see from the speechwriter:

Eye for details

A good speechwriter must know to look into the details of the issue at hand. He must know every little issue that needs to be addressed and work on his research to have a good idea on how this issue can be reversed and used for the boosting of the client’s reputation. Every issue has a factor that could be utilized for the good of the client. Remember that old adage that a bad PR is still good PR? That is actually true if you can find a good PR company and speechwriter that can turn the negative to positive.

Good research skills

What would a speechwriter be without good research skills? Any speechwriter knows that without proper research, his speech would be nothing. It would not affect your target audience nor would it persuade any market to purchase products, subscribe to a service, or support an idea. If you are looking for a speechwriter, you need to make sure first that he makes research all the time to familiarize himself with the issues in the industry. His knowledge should be the biggest factor as to why you would hire him. He may be good with words but without proper knowledge, his words would mean nothing.

Proficient in the language

Of course, proficiency in language is a must. You have to make sure that the speechwriter is proficient in the language the speech must be in. Otherwise, you would risk the message not being thoroughly understood or digested by your audience. A way to test that would be to ask for past speeches. This would be a good indication of the writer’s skills and proficiency.

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Do I Need A Lakeland Public Relations?

Your company is barely surviving one of the toughest issues thrown at you. Clients are backing out of deals. Customers are no longer going to your store. What are you going to do? Does this mean you need a Lakeland public relations agent? The short answer is yes, you need one ASAP. The longer answer involves asking yourself a series of questions if the situation is something you can control and manage by your own or not at all.

How will this affect my company’s reputation?

When an issue occurs in your business, the first thing you need to do is assess the impact of that issue on your company’s reputation. Will your customers be affected? How will they be affected? In what way can you minimize the damage? Usually, once you have identified the magnitude of the impact on your market, you will have a pretty good idea about whether or not you need to hire a PR agent.

How big is the damage?

Can you handle the situation by yourself or do you need someone to craft a strategy for your company? If the damage is too big, then you better call on the big guns. PR companies are experienced at handling crisis situations, going the extra mile to make sure that there is zero to minimal impact on your business. If you think that the damage to your business is too much, call your agent right away and have him craft a strategy that would work best for your business.

Can I afford it? Or, what can I offer in exchange of it?

PR strategies can cost much, unless you have something to offer in exchange for it. PR companies need a lot of things, too. They need to have their presence known in the industry. They need recommendations. They need office supplies, so if your business in within this category, you may offer a few of your products in exchange for their service. Don’t worry, there is nothing illegal in this. All it takes is a bit of negotiating on your part and you’re good to go.

What do I hope the end result will be?

How should the result affect your company? Should it completely obliterate the issue or should it use the issue for the company’s advantage? You have to visualize what you will see for your company after the PR strategy has been applied in order for you to articulate yourself best to the agent once you made the decision to hire one.

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Do You Need To Investigate For A Lakeland Public Relations Client?

Once a Lakeland public relations agency accepted a client and inked a deal with him, the company is liable to whatever happens to a client’s reputation from the very second the contract was signed. The problem is, not all clients are good clients, which means they may not discuss sensitive matters with the public relations agent assigned to them. They may not be open about certain dealings he, she, or the company made. That makes it extra hard for the public relations agency to do its job of boosting the reputation of its client.

Think of it this way: the public relations company is basically like a lawyer for you. The agency will convince the jury or the judge (in this case, the public or a specific target audience) of your good reputation. A PR firm would have to stand by you even through the bad stunts you show in public and turn public outrage, for example, into a good PR move.

So, yes, there is a need for PR firms to investigate the client, though we believe it must be disclosed to the client. Not every client is distrustful, of course. There are some who actually go to a PR agency for the specific reason that he, she, or the business run through some bad PR stuff. But in many cases, the clients themselves don’t know which of what they did led to the target market hating on them. This is the reason why the PR firm would need to run a background check on their clients. It would solve a lot of questions and doubts for both sides.

The background check is very simple. It’s not like they would hack into your accounts or very sensitive personal information. What a PR agency basically needs to know is what happened that led to you needing to hire a professional to clean up your reputation. Or, what does the market you’re targeting wants and how can we restructure your company and your image to answer to their needs.

It’s not always about the individual or the company, of course. There are times that a background check would need to be done on the market that the business or the individual is targeting. What is the demographics? Where do they go for leisure? What do they do during their free time? This would help define what kind of PR strategy needs to be crafted for them.

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6 Tips When Writing A Speech For Lakeland Public Relations

Writing a speech is one of the primary duties of a Lakeland public relations company. You have to persuade your target audience of the message the business or the personality you are representing is trying to send. A public relations agent would need to be very careful on the way he/she would construct the speech because this is a vital method by which PR firms persuade the audience to purchase, support, subscribe to, and advocate for an issue, a product, or a service.

Pick your main idea

A regular speech will likely last for a minute or two, especially when it is being aired on television. Airtime is tight and expensive and you’ll only have a couple of minutes max to persuade your audience about an idea that you are espousing. Try not to jampack the speech with too many details because studies have shown that the audience can remember only one or two ideas in a speech. Keep it short and concise.

Write like you talk

Always remember that this is a speech. It is not an essay. This is going to be heard and not read. Use the same tone of voice you are going to use when you talk. Avoid using words you would not use when you’re speaking with someone else. You don’t always have to be too formal. You can be informal, and it might even be better for your audience.

Use examples

People understand examples better. When you need to explain a concept, it would be better understood if you can give an example to your market. That means using your background and your experience to share what you know about a product and how it can ease your everyday lives. Avoid using vague sentences and instead, be very specific on who will benefit from the products and services you are selling, or the idea you are trying to make your audience believe and support.

Get the facts straight

You have a responsibility to your audience to tell the truth. Research well and write your speech in a way that will incorporate the facts with your ideas. Remember that you are responsible for the outcome and the effect of your speech. It takes very little time to research and get facts for your speech. Do not be lazy and focus on your task.

Persuade your audience

Go for the jugular. What will make your audience buy into your idea? The first step is to define what the issue or the problem is. Then, suggest a sound solution that only you and your company can provide. It helps to back your persuasive voice with facts and testimonies from stakeholders.


After finishing your speech, look back and try to cut words, sentences, and phrases that are too long. Your audience need to hear simply words and phrases. It would not help to make them think about what you are saying because the message might be lost.

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What You Should Know Before Crafting A Lakeland Public Relations Strategy

The one thing that Lakeland public relations aims for is to persuade your target audience or market to “hear” your message. They should not only “hear” it, they should listen to it, and believe in it. It’s not always easy because there is a lot of strategies involved in crafting a message for your market. Before reaching the larger audience, you must first persuade “influencers” that your products/services are worthy of their time. They will then be the ones to act as your “voice,” convincing the general public that using your products/services is okay.

You see it all the time on Instagram, Facebook, and Twitter. One day, a product is a virtual unknown. The next day, everyone wants a piece of it. The difference is that over the course of 24 hours, an influencer (a blogger or a celebrity) posted about the product on his/her social media account. Boom. Everyone now wants to use that product.

But before a key influencer lets you tap into his/her massive influence, you need to know a few things first. Remember, a celebrity posting about your products/services is not a foolproof way to advertising your company. You still need to find the right influencer, as well as define who your market is and craft the right way to target it.

Know your competition

Who are you competing with? In the baby industry, for example, South Korean brands have suddenly made quite an impression. There was a time when all we know about baby gears are brands like Graco, Chicco, Aprica, Fisher Price, etc. But now, we’re hearing many South Korean brands making their own waves—from products such as playmats to play fences to baby carriers. They are everywhere, and they’ve put a premium on their products by adding a luxurious touch to their reputations. Now, if you’re using a South Korean brand for your baby, you’re “in” the cool zone. Know who you are competing against in order to craft the right message for your brand.

Know your customers’ interests

Before producing and manufacturing your products, you need to know first if these are the interests of your customers. It’s not enough that you’re answering to their needs, you also need to manufacture products that would fulfill their wants and their interests. Anything that could trigger a purchase is good for your business. There is no foolproof way of defining the interests of your customers. You have to do a lot of research, surveys, and discussions to identify what products/services are needed.

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Lakeland Public Relations Does Not Mean Free Advertising

Lakeland public relations is time consuming and it requires labor-intensive effort. One does not simply seat before a computer and write down a speech for a public relations stint. Strategies do not come to you at night and get magically executed the day after. PR firms make a lot of money, yes, but they invest the better part of this money on market research, on surveys, on focal group discussions, on studies that would bring about a complete understanding of what strategies will work and what will not.

Every day, research and studies are being made to help PR firms understand the market, the general public, and the audience better. The results of these studies will what make these PR firms better at their job, which is basically crafting ideas and strategies to persuade the target audience to either purchase a product, subscribe to a service, support an idea, and follow a campaign.

Advertising does this, too, but with a much less tenacity than public relations do. Public relations is built on facts that come from these studies and these researches. They are not merely creative ideas that depend on the imagination of the PR firms. Public relations uses reputable and legitimate “intermediaries” such as traditional media and industry experts to bring about the “good” results that they are aiming for.

When they say that any kind of publicity, good or bad, is good for the business, that does not apply to everyone. Celebrities may benefit from bad publicity, especially those who are starting in the industry. Remember, Paris Hilton and Kim Kardashian? These celebrities started off their stardoms from bad publicity that eventually made the audience want more of them. That does not work for businesses at all.

Businesses have reputations to protect. They have products and services they want to sell. And unless they maintain their squeaky-clean reputations, the market will stop responding to their ads and their PR strategies. When a restaurant gets a bad rep for its horrendous service and food, that is not “good publicity.” People will turn away from the said establishment and instead bringing their money into that business, they will dine in other places that may not be as popular but do not have the same bad rep.

It takes a lot of effort for PR firms to build a good reputation and to maintain that good reputation. That’s why some of these firms do charge a lot. The investment may be expensive, but the influence that your business will hold will be bigger and more important.

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Why Is Lakeland Public Relations Important For Your Business?

There is a saying in business that bad PR is still good PR. That means that as long as you get exposure in various traditional and social media, you are triggering a response from your target audience. Thus, your goal to boost your presence in the market is being met. While that could be true, it does not ring the same for businesses. A business must always have a good standing in Lakeland public relations because any negative comment or suggestion about a business could bring you down.

Just recently, Rihanna sent a tweet to her followers, asking them to take down and uninstall Snapchat from their smartphones. That resulted to Snapchat’s stocks plunging into the depths of unknown, further solidifying Rihanna’s success and influence as a celebrity. What does this tell about Snapchat? Its public relations team did not do well buffering the effects of Rihanna’s wrath. That bad PR turned to worst for Snapchat, but it could have been avoided by a good PR team.

Public relations is different from advertisements, though the cost may run the same. There is no free PR unless you can trust newbies and amateurs in the industry. If you want to make sure you’re getting your money’s worth, your business better invest in reputable PR firms that know what they should do under different circumstances.

PR needs intermediaries

Advertisements run on television, radio, print, and social media. They use these almost abusively, bombarding their target audience with messages that would trigger a positive (and even negative) response from them. The basis of PR, on the other hand, is to use reputable intermediaries to communicate with the audience and influence them. They don’t simply rely on billboards and ad spaces. PRs need “experts” such as industry spokespersons, investors, economists, stock analysts, trend setters, customers, employees, and electronic and print media. Unlike ad spaces like commercials, you have no control over these intermediaries. They say what they want to say about your business, and they have no regard for how their “news” could affect your company.

A PR company would craft strategies and messages that would “persuade” these intermediaries to think better about your company. Using their voices, a PR firm will be able to convince the market that they should support your products/services, follow your campaigns, and subscribe to your ideologies. It is marketing, yes, but it involves a lot of research and study before a sound communication strategy is crafted.

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Can Social Media Replace Traditional Media In Lakeland Public Relations?

The answer is a big “NO.” There is no way that social media have won over traditional media, especially when it comes to Lakeland public relations. Don’t be fooled by the hype. Just because a certain Twitter or Instagram account has millions of followers does not mean that it equates to good and successful PR. What social media do is to augment the efforts of the PR strategies. It serves as an amplifier, boosting the audience reach of the various PR tools being utilized.

It’s no wonder that people think social media are the better option than traditional media. If you commute to work, try to notice just how many people are glued to their smartphones. During lunchtime, you have surely witnessed groups of people tinkering with their phones than talking with their lunch buddies. What do you do before going to bed? Check your news feed, we’re sure. How about the moment you wake up? You hardly use the old alarm clock anymore. All you need is to check out the screen of your smartphone and open the various social media platforms you have to check what’s happening in the world.

Basically, traditional media have also transported most of its tools to social media. It’s not surprising at all that advertisers prefer social media than traditional media. But this is where PR firms draw the line. You cannot publish a press release on Facebook, Twitter, and Instagram. Social media people hate boring stuff, and PRs are boring unless they are incorporated by journalists in controversial one-liner tweets and Facebook posts.

The better option is to tailor-fit your messages according to the platform you are going to use and the audience you are trying to reach. On Twitter, write a catchy sentence that would fit in the 107 characters allowed. Remember that you need to save 23 characters for your link. On Facebook and Tumblr, where you can actually write lengthy posts, resist the urge and write as if you are telling a friend why your announcement matters. Also on Facebook and Pinterest, find an accompanying photo that is related to the announcement you have. In platforms like Vine, make sure to shoot your own video using your smartphone. The video should be able to tell the audience exactly why your post matters.

This strategy is not the same with traditional media, where your quotes, your announcements, and your ideas will basically be part of a legitimate news piece. Your target market tends to believe the mainstream media much more than what they find on the internet. This is the reason why you should never isolate traditional media as part of your marketing and PR strategy.