Tag Archives: brightsky public relations

How Can Lakeland Public Relations Cope During the Coronavirus?

22 May
Lakeland public relations

Is there an industry unaffected by the coronavirus pandemic? Lakeland public relations are directly tied to businesses, whichever industry they may belong to. Without businesses needing their services or with businesses effectively shut down or with businesses struggling to survive and have no means to invest, the PR industry may suffer massive losses.  The Lakeland […]

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Lakeland Public Relations: Know the Journalists Who Cover Your Industry

06 March
Lakeland public relations

One of the things you need to do if you’re working for a Lakeland public relations company is to know the journalists who work in the field that your clients are specializing in. For example, one of your clients is manufacturing environmentally-conscious handbags made of vegan leather. Who are the journalists that you should invite […]

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4 Ways to Up Your Lakeland Public Relations This 2020

23 February
Lakeland public relations

There are so many things happening around us—both in the real and digital worlds. Every day, there are new inventions to try, new apps to make things more convenient for us, and new social media tools that intend to market more companies, more products, and more services. We are constantly bombarded by ads and Lakeland […]

Defining Lakeland Public Relations in the Digital Age

12 January
Lakeland public relations

In the past, traditional Lakeland public relations include writing press releases and distributing it to media outfits, journalists, and the general public. It’s all about cultivating a good relationship with the journalists, so they’ll give your press releases the time of the day. It’s about negotiating with publishers and hoping they’ll give your PRs even […]

How to Write Better Press Releases for Lakeland Public Relations

03 January
Lakeland public relations team

Are you wondering why publishers, editors, and journalists are not taking notice of your press releases? Do you often wonder what other Lakeland public relations companies are doing to attract media outfits to go over and publish their press releases? The truth is, it’s not only about your relationship with a certain media outfit. It […]

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Lakeland Public Relations: How to Use Awards to Promote Your Business

30 December
Lakeland public relations

They say bad publicity is good publicity, and that every opportunity to promote a business is good for Lakeland public relations. Does it mean that receiving awards should be used for publicity immediately? Should we write a press release the moment we know we’re getting an award?  Not really. You’ll be surprised to know that […]

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How to Turn Bad Publicity Into Good Lakeland Public Relations

26 December
Lakeland public relations

They say that bad PR is still good PR. Yes, that is infinitely true. Although it is stressful and challenging to face bad PR, many marketers and Lakeland public relations experts can turn this into a good opportunity to promote their brands. The thing is when there’s bad publicity, really good PR can wake up […]

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Understanding the Role of SEO in Lakeland Public Relations

15 December
Lakeland public relations

The role of SEO in press releases is often overshadowed by the need for these press releases to be distributed to the right media companies. A Lakeland public relations company tends to focus on reaching out to media outlets for these press releases to have space on their evening news and dailies. Sometimes, even the […]

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Lakeland Public Relations: What Are You Doing Wrong With Your Pitch?

09 December
Lakeland public relations

Unless you have a good relationship with an editor or publisher, they won’t usually give you the time of the day unless your Lakeland public relations materials are really important and crucial. Think about it: you want a newspaper to publish an article you made about your new CEO. How can you convince a newspaper […]

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Lakeland Public Relations: Build Better Relationships With Journalists

01 December
Lakeland public relations

Aside from distributing press releases and other media materials to publishers, editors, and journalists, the goal of every Lakeland public relations company should be to build a great relationship with the media. They should diversify and expand their media contacts. They should have a relationship-based approach when it comes to communicating their promotions and marketing […]

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