Writing a speech is one of the primary duties of a Lakeland public relations company. You have to persuade your target audience of the message the business or the personality you are representing is trying to send. A public relations agent would need to be very careful on the way he/she would construct the speech because this is a vital method by which PR firms persuade the audience to purchase, support, subscribe to, and advocate for an issue, a product, or a service.
Pick your main idea
A regular speech will likely last for a minute or two, especially when it is being aired on television. Airtime is tight and expensive and you’ll only have a couple of minutes max to persuade your audience about an idea that you are espousing. Try not to jampack the speech with too many details because studies have shown that the audience can remember only one or two ideas in a speech. Keep it short and concise.
Write like you talk
Always remember that this is a speech. It is not an essay. This is going to be heard and not read. Use the same tone of voice you are going to use when you talk. Avoid using words you would not use when you’re speaking with someone else. You don’t always have to be too formal. You can be informal, and it might even be better for your audience.
People understand examples better. When you need to explain a concept, it would be better understood if you can give an example to your market. That means using your background and your experience to share what you know about a product and how it can ease your everyday lives. Avoid using vague sentences and instead, be very specific on who will benefit from the products and services you are selling, or the idea you are trying to make your audience believe and support.
Get the facts straight
You have a responsibility to your audience to tell the truth. Research well and write your speech in a way that will incorporate the facts with your ideas. Remember that you are responsible for the outcome and the effect of your speech. It takes very little time to research and get facts for your speech. Do not be lazy and focus on your task.
Persuade your audience
Go for the jugular. What will make your audience buy into your idea? The first step is to define what the issue or the problem is. Then, suggest a sound solution that only you and your company can provide. It helps to back your persuasive voice with facts and testimonies from stakeholders.
After finishing your speech, look back and try to cut words, sentences, and phrases that are too long. Your audience need to hear simply words and phrases. It would not help to make them think about what you are saying because the message might be lost.