Back in the day, when a PR agent wants to reach a specific audience to address an issue or a problem, he would give a statement on air, release a PR on print, or publish an article online. But thanks to social media, the world of Lakeland public relations is faster and more delicate. When an issue crops up, it is essential that it will be addressed almost immediately because social media could transform an issue—from good to bad, from bad to worse.

A social media platform like Twitter or Facebook could be the primary channel to promote a business, but it is also a way to manage a company’s or a personality’s reputation.

Interact with influencers and journalists

As a PR agent, you have to build relationships with the mainstream media, as well as influencers on social media. You have to extend the relationship beyond the professional realm and build friendships with the journalists, editors, media outlets, and influencers. This increases your chance of gaining media coverage with the right outlets.

Distribute content through social media

Social media platforms are the fastest way to reach your audience. By creating a content with the right brand message and voice, you will be able to strategically control the reactions of your market to a particular issue. PR professionals must ensure that the proper messages are being distributed strategically each time.

Add social media sharing capabilities to press releases

Integrate social media sharing buttons to your press releases when you post them online. This will allow the readers and your market to distribute your intended messages online in seconds. It will also promote social sharing and engagement among readers.

Create campaign hashtags

Hashtags are now one of the easiest ways to consolidate all related content about a specific issue. By creating and leveraging specific campaign hashtags on social media platforms, PR teams can monitor the conversations and engagements about the topic, understand how the issue or the campaign is performing among its market, engage in conversations with online users, and ensure that the campaign and its contents are searchable online.

Extinguish online crisis situations

Using social media will allow the PR practitioner to address online crises in real time. All of these could lead to a negative brand reputation. It allows you to interact with the customers, answer their queries and respond to comments about a particular issue. This will then create a positive online reputation for your brand.