A large part of the Lakeland public relations job description is coming up with pitches that you should be showing to journalists. For those unfamiliar with the industry, these journalist pitches are what are going to be used to convince media outlets to run your story in their channels.
Because of this, it’s important that you come up with content that is sure to grab their attention. However, an important component of coming up with content that appeals to these journalists, otherwise they will not be interested in running your story. To help you out with this, find out what kind of Lakeland public relations content journalists want out of you.
Content that is useful to them
One of the primary forms of content that journalists will look for is content that, simply put, is content that is useful to them. Journalists are always on the lookout for stories and pitches that they themselves will find useful, whether it’s consistent and reliable updates on a specific statistic or company that the public are interested in.
Content that their target audience will find useful
Another important type of story that journalists are always on the lookout for is content that their target audience themselves will find useful.
After all, their target audience will always be their main priority, so if you’re interested in pitching to a specific journalist, make sure that you understand who their target audience is and determine if your content is the kind of content that would appeal to them.
As a Lakeland public relations professional, it is always in your best interest to learn as much information as you can about your target audience. It is also your responsibility to learn as much information as you can about the targeted journalist’s audience.
A good story
Of course, at the heart of everything, one of the main types of content that any journalist will always look for from public relations professionals that pitch to them is a good story. A good story is one that will always be enjoyed by the journalists and the public alike.
However, if you think you have a good story to pitch to a journalist, you have to scrutinize it carefully to make sure that it meets the needed criteria. Take a look at the kind of content that the particular journalist tends to run and do a comparison.
Does your story fit in with the kind of content that they tend to look for? Sometimes your pitch can get rejected simply because it’s a poor fit, so make sure that you do the needed research for this.
