When it comes to you Lakeland public relations, the key is to get the word out about your stories to as wide an audience as possible. And with the internet ready and waiting, it is easy enough to use various online marketing tools to get the word out.
However, if you want to get the word out to a specific audience, then you should seriously consider working with social media influencers. These are individuals who have built up their audience base and basically make a living off promoting products to their target audience.
Plenty of companies have worked with influencers to get the word out about a specific product or story. As a Lakeland public relations professional, how do you work with an influencer to get more eyes on your stories? Find out here.
Of course, if you’re looking to work with a social media influencer, then you’re going to have to figure out how you’re going to reach out to them.
Before that, however, you have to do the requisite research. You can’t just choose the next influencer with a large audience. Make sure that you understand what kind of audience you’re looking to target with your content. This brings us to our next point…
Make sure you understand their brand and market
As we’ve mentioned, you shouldn’t just reach out to any influencer with a large audience base and expect them to agree to work with you. For one, that is pretty insulting to the influencer that you just reached out to. Remember that you aren’t the only business that is looking to work with this influencer.
Treat this like you would any other business transaction. Do your needed research into your target audience and find influencers, preferably within the area, who also cater to that specific audience.
You want to work with an influencer who has the same audience that you do since they already know how to target that audience.
Be transparent about what you need and what they can do
When you choose to work with a social media influencer, you have to be realistic with what you think they can do for you. You might have heard of some internet success stories where a small-time company blows up on the internet because of their collaboration or shout-out from someone famous.
However, you need to understand that these are exceptions, and don’t really tell the actual nature of how collaboration with a social media influencer works.
Set realistic expectations for you and your Lakeland public relations strategy and make sure that you’re upfront with the influencer that you’re working with. This helps guarantee that both of you are on the same page when it comes to your content and strategy.