When choosing a Lakeland public relations agency, you have to consider two options: a big corporate PR firm or a local PR agency that hires people from the local community.
While we tend to side with the big PR firms thinking that they have better knowledge and they will craft better strategies, it might be better for our small businesses to work with a local firm. A local firm would know just how to handle the issues because they are closer to the community and they have an ear on the ground.
They know the area better
Local Lakeland public relations firms know the area better than anyone else. No one knows the locality much like a PR firm that is based there. They have studied and researched about the area and the market there. They know the people and the community.
They know what they like, what they want, what their lifestyles are, and what kind of backgrounds they came from. Building a strategy would require that the PR firm would have a good grasp of who the strategy is for and that means knowing the target market.
They will work hard to impress you
It’s not that big corporate PR agencies are less passionate about their work. It’s just that local Lakeland public relations firms are working doubly hard to impress clients because they want to be on the big stage in the future.
They are still making a name for themselves, so they will work twice as hard to gain your trust and your recommendation. They want to be known in the state and maybe even in the country, so they are extra passionate about impressing you with the quality of their work.
They have a close relationship with the community
Local Lakeland public relations firms care about the community you are living in. They want the best for the community, too, so they won’t try to hoodwink your target market with false advertising.
On the other hand, the community might trust your business better if you will also use a firm that they are more familiar with. They know the people behind the agency so they will trust your advertising and marketing methods more.
They offer cheaper services
Local Lakeland public relations firms are, of course, cheaper than the big corporate PR agencies. They haven’t made it yet, so they can offer their services for less the price than those big ones in the city.
If you are just starting in the business, this is a good opportunity for you to test the waters and see what kind of strategies would work for your business without shelling that much money.
