Your relationship with media practitioners such as journalists and editors is very important because your Lakeland public relations have to convince these media organizations to cover your corporate event. But having a relationship with these media practitioners goes beyond the usual professional relationships that you have been accustomed to in your company. Dealing with editors and journalists takes a special kind of talent and skills, so make sure you hire a great PR expert.
It’s not that these media practitioners are hard to get along with. Actually, once you develop a relationship with these media practitioners, you will find them to be the most amiable people you will ever meet your professional life. However, you cannot fool them. You cannot hoodwink them into writing positively about your company especially at times when your company meets crises. Journalists are smart people. They know when they are being played. That’s the thing about dealing with media people. You have to be honest with them. You cannot, for one moment, think that you’re better-equipped.
Journalists are made to survive the dog-eat-dog-world of the media industry. Their baptism of fire usually has something to do with being sued for libel. Are you willing to be legally charged for a piece that you wrote?
But with good Lakeland public relations skills, you can be rest assured that they will give your event the time of the day. Here’s a clincher, though: your event needs to be relevant to the issues they are pursuing. You need people in your event whom the journalists are interested in. Otherwise, you’ll push them away and they won’t want to deal with you. As a business making good PR, you have to sell the event to a reporter. How are you going to do that?
Your company needs to be relevant to attract the media. That’s why it’s important to have a great image associated with your brand. This reputation will bring your company to the forefront of the media’s consciousness. If they are conscious about what you do as a company, inviting them to cover an event will be a piece of cake. You don’t have to sell the company too much. Building up your organization’s reputation, therefore, is tantamount to receiving the kind of attention you would want from the media.
But Lakeland public relations alone are not going to convince media organizations to send reporters to your corporate event. You also need to be an expert in your industry. Your voice must have weight in the industry. That will tell these organizations that your event matters to their readers.