Because we are living in the age of social media, one wrong move could spell disaster for your company’s Lakeland public relations. In the Philippines, there was a massive backlash against a company that manufactures skin whitening products when an advertisement went viral for all the wrong reasons. The ad was distastefully made that the company had to issue a statement, apologizing to anyone who was offended by the said ad.
Though the issue was laid to rest, this is the kind of scenario you wouldn’t want to happen to your company. Negative reputations and perceptions are hard and expensive to correct so you always have to be careful when writing content for your website or drafting a Lakeland public relations copy for media outlets to publish.
Here are the things that you need to look out for when writing content for a business:
Unoriginal angle
What is your business about? No matter what it is about, we are sure of one thing: someone out there in the vast universe of the internet has already written about it. In fact, you’ll be hard-pressed to find any topic that does not exist on the internet.
Use topic mapping to thresh out an original angle from a very popular topic. Your angle has to be valuable to your readers. Otherwise, they’ll be sticking to the first article that they read about the topic and would no longer be interested in what you have to say.
Misleading context
What you wrote on the Lakeland public relations title and the meta description should be what your article is all about. Nothing is more annoying than getting hooked and baited by a title only to find out that the article talks about a different thing. Be respectful enough to your readers never to do that.
Irrelevant and wrong information
Look, if you’re going to write a rumor you just heard, you’re better off writing fictional stories and developing movie characters. Wrong information has no place on the internet. Publishing one silly mistake could cost you, numerous customers. No one likes an unreliable website.
Plagiarism or duplicated content
Your business will suffer tremendously if you plagiarize, even unintentionally, portions of someone else’s work. Not only that. You may also face legal consequences of your actions. That’s time-consuming and could seriously hurt the operations of your business.
Irresponsible sourcing
If you are going to quote a survey or use a journal as your reference, do not forget to quote the author correctly. Nothing says plagiarism like an unattributed work or study. Citing sources will make your content more relevant and believable. You need to earn the trust of your consumers and the only way to do that is to churn out relevant information.
