There are fresh challenges in Lakeland public relations. The first one is the rise of social media platforms. The second is the coronavirus pandemic. How do these challenges affect the way marketers and business owners see the importance of public relations? Rise of...
How can you describe the world right now? Isn’t it volatile, uncertain, complex, and ambiguous? You don’t know what’s going to happen next and frankly, no one will be surprised anymore if another catastrophe hits us. Ever since the pandemic in March, the world as we...
There are two things that the pandemic made very clear to Lakeland public relations. First, businesses need a strong communication strategy that will tide them over to the new norm. Second, you must be adaptive. You must learn how powerful the pivot is. This means...
Even before the pandemic, the world is already changing for Lakeland public relations. There was already a great need for it to recreate and reimagine its purpose to keep up with the new trends. The pandemic accelerated these changes and puts pressure on the industry...
For years, Lakeland public relations has been interchangeable with digital marketing and social media marketing. For marketers, they are one and the same. But we all know that it is not true. Public relations are earned while marketing in itself is merely the...
