It is important for any business to understand the nature of news as it pertains to Lakeland public relations. There are basically two ways to create news for your Lakeland public relations business: one is to create a story and two is to follow a story. Both of these are highly effective at what they aim to do: promote a business and boost the business’ reputation.
You can’t be on the front page of The New York Times simply because you want it or you have the money for it. Getting a story published, especially on an important portion of the paper, just because you want it doesn’t matter.
Journalists, bloggers, editors, and influencers are all going to ask one thing: What’s in it for me? Why should the journalists care about your story and your Lakeland public relations business? What’s in it for them and their audience?
Do you want to make news? Here are two ways you can do that:
Create a story
This works if you have something you want to introduce to your public. You can create a story if there is a new car, a new app, a new market, a new CEO in the company, a new merger, a new business plan, a new award, or something of this nature.
You can make the front page and the headlines through many different means and that include a press conference or a written press release, or other means of Lakeland public relations.
You can use these platforms to persuade journalists to write about your story or for editors to write about your company on the opinion page. You also need to persuade bloggers and influencers to talk about your company and your products on social media.
If you have the budget for it, you can host a big press conference that will allow you use your Lakeland public relations to speak before a group of stakeholders. If you’re a small-time business with little resources, you can do a simple phone and email survey of peers, clients, and suppliers, as a small, yet effective form of Lakeland public relations.
Follow a story
Sometimes, when you are lucky, the opportunity will knock and you will simply have to respond. If there is a story out there that made it in the news, you can hinge your goals to that story and follow it.
Journalists often need experts to comment on their news pieces. For example, there was a plunge in the stock market and you’re a stock analyst. You can send a press release about your own analysis of the situation.
Journalists would pounce on that as long as it’s accurate and you have the authority to voice your opinion about the stock market. Businesses can insert themselves into the story, making themselves relevant through current issues that plague the nation.