Have you noticed how even the most successful CEOs still have trouble doing media interviews? That’s because their Lakeland public relations specialists did not prepare them enough for how overwhelming it is to answer questions in front of a camera. PR experts...
In business, you will often find out that you cannot do all things by yourself, no matter if you’re a superhero in the disguise of a businessman. You’ll have to delegate tasks to other people, which is the reason why you need to hire competent and skilled people to...
Your brand’s reputation is the key to achieving overall business growth. The reputation of your brand is very fragile, especially in the digital world where news—whether true or not—travels in the speed of light. You can lose your reputation, the one thing you’ve...
There is one very important thing you need to know about Lakeland public relations: we use earned and free media exposure. Forget about everything you think you know about PR and focus on these two words: earned and free. These PR stories are different from the ads...
How does a non-profit organization pay its workers and fund its campaign if it’s not selling any products or services? Where does it get the money? A non-profit organization uses in its full maximum potential the benefits of Lakeland public relations. It needs a good...
