A Lakeland public relations strategy tends to be overlooked a lot in businesses. After all, it’s easy to assume that everything is okay with your public image until it isn’t. The way the general public looks at your company is important, as a negative perception of your company can cause a serious drop in your business’s sales. 

A good public relations team is essential to the success of a business. However, what are you supposed to do if a huge blow has already been dealt to your Lakeland public relations? How are you supposed to recover from that? While it can be difficult, it isn’t impossible. Read on to learn more about how you can effectively rebuild your brand after a public relations crisis. 

Have a response team at the ready

When a public relations crisis hits your brand, the worst thing that you can do is to sit around and wait for something to happen. You need to build a response team to handle the initial backlash that typically happens right after a PR crisis. 

It’s important that you don’t waste any time in your response because even just a few days of radio silence is a prime opportunity for the media to report on the events using their own narrative while disregarding yours. A response team will work to provide an immediate response to the situation while retaining the truth of the story. 

Make sure to build a strategy

Keep in mind that a response team only works to handle the initial response to a PR crisis. Once that has been effectively handled, you should move on to build a public relations strategy to handle the entire crisis as a whole. Everybody needs to be aware of what their different roles are so that there is no time wasted in dealing with the crisis. 

The key to making sure that you and your company get through this is by maintaining a clear and open line of communication with everyone involved. Staying quiet in the middle of the issue at hand is one of the worst things that you can do for your public image. You cannot hope for the issue to go away on its own, so you should face it head-on. 

Leaving the issue alone means allowing anybody to decide the narrative of the story being told. Taking on the responsibility yourselves means controlling how the story gets told and minimizing the amount of damage caused to your company’s public image. Building a Lakeland public relations strategy allows you to handle the situation and minimize the damage.