A crisis plan is always essential in any Lakeland public relations strategy. This is one of those things that you always hope that you never have to need, but when you do need it, you’re glad that it’s there. However, there is no point in having a crisis plan if there are any mistakes with how you and your public relations team are handling it.
Remember, a PR crisis is very time-sensitive, so if there are any problems with it from the get-go, there will be very little opportunity to fix it, so it’s important to be aware of these ahead of time when you don’t need it yet. Find out if there are any mistakes in your Lakeland public relations crisis plan here.
Not having a crisis plan
Of course, one of the biggest mistakes you could be making with your crisis plan for public relations is not having a crisis plan, to begin with. It’s easy to be complacent, after all, those public relations crises that you see on the media are very rare in the real world, and it looks fairly easy to deal with when it hits.
However, a proper crisis plan helps give you and your team a solid plan to work from if a crisis does arise, which can be very helpful when you’re all on edge from the crisis and it’s hard to think properly. You may not know this now, but this can do a lot for your public relations.
Not having the right team
Remember that this is a crisis that you’re going to be dealing with, so you’re going to need people who know how to handle a crisis with a level head. This means choosing people who, not only fit your team’s experience needs but also have the kind of mindset to work through a crisis without breaking down. It’s important that you assemble your team ahead of time so that when the crisis hits, they can be at the ready to help out.
Under communicating at the wrong time
One of the biggest mistakes that you can make in a Lakeland public relations crisis in not giving important information in a timely manner and staying silent about the entire ordeal. Silence is a terrible move to use in times of a crisis because the general public will be clamoring for an explanation.
Even if it’s an assurance that you’re doing something, you need to show the public that your team is at least doing something to remedy the situation at hand.