There are numerous marketing methods available to companies today. For businesses looking to promote their products and services, digital marketing services are readily available for these businesses. For businesses that are looking to get their name out there, traditional advertising and promotional methods would work well. But for businesses that are looking to increase their brand visibility and credibility, Lakeland public relations are probably your best bet.
Using a public relations strategy is a surefire way to improve your business’ reputation in the public eye. Because you have to create networks and connections with reputable media outlets and journalists, it can really go a long way in helping make your business more legitimate, especially to the public.
However, hiring a public relations firm can cost quite a bit of money, and some people are hesitant in making use of this because there are no clear final results. So how can you tell if your Lakeland public relations strategy is working? Here are some metrics that you can track that can show you if your PR strategy is working.
Organic traffic
Of course, organic traffic is always a great metric to measure. It can be pretty difficult to obtain organic traffic through public relations, but it’s not impossible. The reason why it can be pretty difficult is because most of the organic traffic obtained through SEO techniques, like keyword writing and blogging.
However, you can use these keywords to your advantage. You can use keywords that are valuable to your company into your next press release, which will then spark an interest in searching for these keywords online.
Referral traffic
If your referral traffic is going up, then that’s a pretty good indicator that your business’ public relations strategy is working out well for it. Because most media outlets have online versions now, a lot of news articles and press releases can be accessed online.
With these websites that write content and press releases, they usually include a link to the website of the company that they’re writing about at the end of the article. If people are interested in it, they’ll click on the link, which will then lead them to your site. This is what we call referral traffic.
Social traffic
You should always take advantage of any media coverage that you get as a result of your Lakeland public relations strategy. One way to do this is by sharing this content on social media on your official social media profiles. You can tell if this is working by the amount of traffic that you see as a result of users clicking on these social media links.
