It is safe to say that the main goal for any Lakeland public relations strategy will always be to improve the company’s public image. Thanks to technology, there is no end to the number of ways that they can successfully accomplish this, from the use of online channels to traditional media.
When it comes to obtaining public exposure, media coverage will always be one of the more highly sought after forms of this. Even with the internet being one of the biggest information platforms that we use, media coverage is still a major player in how we get a majority of our information to help us make decisions on the companies that we choose to support.
It is for this reason that PR companies are always looking to obtain and maximize their media coverage. When you do manage to get good media coverage, you’re going to want to keep the momentum up, so here are some ways to maximize your media coverage to boost your Lakeland public relations.
Social media
A good way of making the most of your media coverage is by utilizing it for a larger audience, which is where social media comes in. It’s good practice to take note of how different social media platforms handle content and to repurpose your content to fit in with the different platforms in order to make the most out of this channel.
You can also look into having your company’s notable personalities post and share the coverage on their own social media profiles, which can go a long way in increasing your company’s visibility.
Let your existing customer base know
Of course, you’re also going to want to retain the loyalty of your existing customer base, which is why it is a good idea to use the media coverage in your newsletter, which you send out to your customers. If you’re not keen on the idea of writing a long piece on it, you can summarize the coverage in a short piece and attach a link to the coverage for your customers to peruse at their convenience.
It’s good for sales
Good media coverage can do a lot for the success of a business. If you know how to use it well, this can be used as a way to pitch sales to clients and customers. This is a great way of showing potential clients and customers that there is a lot of benefit to trusting your company for their specific needs. In addition to this, it helps boost your company’s reputation within the industry.
