When it comes to promoting your business, you might have explored numerous options to help boost your business’ visibility. Among these, you may or may not have encountered Lakeland public relations and advertising.
These are two industries that tend to get mixed up quite a lot, mainly because of their rather similar nature. Both of these involve reaching out to media outlets to get more exposure for your business and your brand.
However, while they do have similar channels, there are significant differences between the two. It’s important that you learn what these differences are so that you can make the right decision and choose which one is best suited for your needs.
Cost
In the long run, Lakeland public relations is much more cost effective compared to advertising services. When you make use of public relations, you pay the public relations company to handle your press releases and public images, and that’s it.
With advertising however, you have to pay money every time you want your company’s ad to run in a magazine, newspaper, or any form of media outlet. And if you want it to run for a longer amount of time, you have to pay again.
With Lakeland public relations, the media chooses whether or not to run your story, which means you don’t have to pay them to choose to run your piece.
SEO
SEO is very important now, more than ever. We live in an age where all kinds of information is readily available to us in as little as a few seconds, and consumers readily make use of that technology.
When people search for your company, the more accurate and up-to-date information they can find about your company, the better. Hiring a Lakeland public relations firm helps increase your company’s visibility online.
Customer reception
When it comes to customer reception, customers are more likely to trust something that they stumble upon organically, like in a news outlet.
Advertising is received less favorably by consumers because to them, it feels like businesses are shoehorning their products and services into what should have been a seamless online experience.
Better stories
If you choose to run your piece through Lakeland public relations, you’ll find that you’re able to convey your story much better, because you’re allowed a longer piece length, which gives you more freedom to tell your story.
In advertising, you’re only limited to however big of an ad space you’re allotted, which means you have to make your point in as little words as possible, which is where copywriting comes in.
