Marketing and Lakeland public relations can become costly, most of the times. It involves renting billboard space, buying airtime, and paying for a whole page on the daily newspaper. This is not practical if you are just starting in your business. The capital is lean and the investment has not fully materialized. Fortunately, there are some tips and tricks you can follow for a successful increase in sales and consumer base.
Reach out through email
A large number of mail from companies end up in the SPAM or the junk folder in the customers’ emails. The key is not to do this every single day. Instead, compose a well-targeted and well-written content that would attract the attention of the customers—from the title up to the time he finishes reading the email. Begin a monthly newspaper that your customers could subscribe to and keep them updated about the company.
Use social media effectively
Social media provides businesses of all kinds a platform for engaging with customers and promoting new products and services. Customers can give feedbacks through social media and they could comment on what they like and do not like about your company.
In turn, make sure to engage with customers and to answers their comments as factual as possible. Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and LinkedIn are all economical methods of promoting your company and expanding your network.
Establish your brand through blogging
Blogging is one of the most effective ways to reach your target audience and potential investors, too. Think about a product you want to try. How would you know a sunblock or sunscreen lotion is effective without reading product reviews about it? You could not be contented with the product description provided by the company’s website.
You want reviews from actual people who have used it. That’s where blogging comes in. These are trustworthy sites that people link to time and time again. It gives your company credibility if you allow people to comment about your products.
Maintain relationships with journalists
Don’t throw away a journalist’s number after he has covered your product launching. Don’t burn bridges even if you have been somehow annoyed by the said journalist. Instead, maintain a good relationship with the media because future events will hinge on this relationship.
After his covering of the event or the product launch, you can send a simple thank-you note to the journalist. This will make him feel appreciated and in turn, he would love to cover future events of your company.