After spending the last 10 months quarantined in our homes and deathly afraid of the coronavirus, the government is now allowing us to go out, socialize (while practicing physical distancing), and spend. The economy, after all, depends on our spending this holiday season. But businesses have got it tougher. They now need Lakeland public relations to alter the misconceptions that emerged over the last few months and assure customers that they are on top of the situation.
Direct Email Marketing
Who said that email is dead? It is very much alive in the 21st century. Email is the be-all and end-all of marketing strategies, as well as public relations. Why should you want to wait for your customers to visit the website or social media page for them to see your Covid-19 message? Why couldn’t you reach out to them through an email? You can even personalize the email so that it will be addressed to them directly.
Your company website is your home. It is the first thing that people will look for when they want to know something about your company like how it is handling the Covid-19 crisis. It is also a hub of information about your company. What are you doing? Have you transferred to an online store? Is your physical store still operating?
When customers open your website, they should be greeted by a message about what you did and are doing about the pandemic. Whether it is to close your store and expand your online shopping operations, your web visitors should know what to expect.
After all, they are the ones keeping your business afloat. They deserve to know how a business they are supporting is coping under the stress of the Covid-19 crisis.
The easiest way to reach out to your audience is through social media. They can even share the message with their network, allowing you to reach audiences that you wouldn’t have had any access to if not for your customers. The only problem with posting corporate messages on social media is that it can get covered up by other things—your own posts and the posts of your customers’ network.
While you can pin your Covid-19 message on top of your page, this isn’t always a sustainable method because you might need to post another important message about your business. You will have to choose between your Covid-19 message and a post about the holiday season.
The job of a Lakeland public relations is to identify the right avenue for your Covid-19 message. Where will your audience most likely see your post? How are they going to interpret it? This is what a PR agency needs to do for a business like yours.