In the entirety of Lakeland public relations, getting television coverage can be one of the most difficult things that you’re going to have to try to do. This is especially difficult for smaller businesses and personalities, as television networks tend to prioritize bigger names.
In addition to that, the people that you have to talk to for TV coverage tend to also be very selective with what they choose to show on their networks. You also have to compete with other public relations firms vying for a spot on the network.
It is a very popular medium because of how much exposure that you can get just from a few minutes on air. While it certainly is difficult, it’s not impossible. Here are some Lakeland public relations tips to help you get coverage on a TV network.
Figure out what kind of coverage you want
If you’re familiar with news network shows, and you should be, especially in this industry, you’re probably familiar with how different segments are presented.
Each segment of the show targets different demographics, so you should take that into consideration when figuring out what segment you want to be a part of.
For example, early to late morning segments tend to be geared more towards the more “lifestyle” demographic. The guests on these segments usually talk about more lighthearted topics.
On the other hand, later in the day, particularly the evening, the segments tend to run a little bit more serious. Identify what demographic you want to appeal to, the type of content you’re going to be delivering, and work from there.
Research about the network and work on your proposal
When designing your proposal or pitch for the network to air your segment, you should do some research about the network that you’re pitching to. Take a look at their interviews and see how they conduct these. This helps you tailor your pitch to the network that you’re pitching to.
Also, make sure that you have all of the information that you’re going to be contacting for the proposal. One small mistake can make all the difference between getting your segment aired or not.
Make sure you get everything ready
If you have managed to land a spot on air with all of your preparation, you can’t let all of that effort go to waste. Make sure that you get the speaker ready for the segment, and provide the network with the notes about your segment.
Make sure that your notes include everything from when the speaker is expected to arrive, the content of the segment, and the visuals that are needed. This helps guarantee that everyone is prepared and that your segment is going to look fantastic on the air.