Lakeland public relations have made a lot of progress and changes over the past few years. While one would have assumed that it would have diminished in value because of the age of technology, all it has really done is provide it with a stronger platform. 

One of the ways that the public relations industry has adapted to online technology is the use of e-newsletters to deliver notable news. However, if you’re used to the old method of sending out information, you may be confused about how long your e-newsletters should be. 

After all, shouldn’t these be longer, to follow the rules of online content? Here is everything you need to know about e-newsletters and their length for your Lakeland public relations.

Understand why the length is an issue

One of the first things that you need to think about is understanding why the length of your e-newsletters is going to be an issue. After all, you might be wondering, why not just send out your press releases and other news as is? The thing about the rise of the online technology era is that it has led to a more limited attention span from online users. 

Because of this, anything that is too long will have some difficulty with keeping readers’ attention. With all of this in mind, you should be keeping your e-newsletters short and to the point, which will be more effective in getting the point across to your intended audience. 

Why is the audience’s attention spans limited when it comes to e-newsletters?

In a nutshell, the main reason why attention spans are so short, even with emails is that online users have become rather spoiled for online content. This has caused their attention span to dwindle significantly, which means that they’re spending less time reading emails.

The limited screen space on their phones isn’t making it any easier for them to pay more attention to long-form content, so all in all, it’s best to keep your e-newsletter on the shorter side.

Consider your content

But how do you cram as much information as you can into a short e-newsletter for your Lakeland public relations? It may take some time, but you need to recognize parts in your e-newsletter that have to be kept and which ones can be discarded. It may take some time, but you’ll be creating short, high-quality e-newsletters in no time for your PR strategy.