Are you wondering why publishers, editors, and journalists are not taking notice of your press releases? Do you often wonder what other Lakeland public relations companies are doing to attract media outfits to go over and publish their press releases? The truth is, it’s not only about your relationship with a certain media outfit.
It also has to do with the way your press releases are written. If your press releases are sloppily written and edited, editors and publishers will not even give it a second thought. Journalists won’t even open your emails if the header of your subject will not interest them.
You must remember one thing about media in general: they are short for time and they are always trying to meet deadlines. This means that they are operating in such a short period that they do not have enough energy or even a minute to discern what you are trying to send through your press releases.
But every message you are trying to impart to publications and television networks should be in bullet form at the beginning of your press release. These bullet points will help editors and journalists understand important details of the press release.
The subject line is the first thing that journalists will see about your press release. And yes, they will judge your press release according to how attention-grabbing your subject line or header is.
So, you need to make sure that however long or short your headline is, it will make a huge impact on the recipients. And it doesn’t even have to be lengthy. Shorter headlines catch the journalist’s attention more. Just make sure that it is concise and easily understood.
Body of the Text
The way the body of your text is written will also affect the salability of your press release. Is it grammatically correct? Are there no typographical errors? Is the structure in accordance with the rules of press releases? You must connect to the journalists by using the language that they prefer.
As such, it is a rule to follow the right grammar, sentence structure, and paragraph transitions. That means using the inverted pyramid when writing the body of your press release. The inverted pyramid refers to the way of writing where the most important information (the 5Ws and 1H) is placed in the first paragraph of the press release.
While rarely do journalists reach the end of a press release, you can use this space to inform them how to reach you (the PR specialist) should they need more information. A good Lakeland public relations company will not waste an inch of this space. Instead, they will make sure to integrate their contact information into the journalist’s consciousness.