A lot of people are not aware of how beneficial a good Lakeland public relations strategy is for your company. The fact of the matter is, if your company is not looked upon favorably by the public, there is a significant chance that your sales and company stock will fall.
A lot of how well your company fares depends on how the public sees your company. This is why companies are in significant need of a good public relations team. However, what do you do in the event that a public relations crisis happens and your company’s public reputation is at stake?
While it is difficult to recover from a Lakeland public relations crisis, it certainly is the furthest thing from impossible.
Make sure you have a response team
Of course, one of the first things that you should have in the event of a PR crisis is a response team that will help control the amount of backlash you might receive after the PR crisis. One of the key points in responding to a PR crisis is to act as quickly as possible and don’t waste any time.
Even a few days of radio silence can cause a lot of problems for your public relations. You want a core response team that your company has assembled to speak on your behalf instead of waiting for the media to tell their own version of the story.
Build a strategy
Once you have your response team, it’s time to continue on to building an effective public relations strategy. Again, fast action is required here. Make sure that everyone on your team is aware of what their roles are.
Once that’s in place, it’s time to build your strategy and figure out how your team is supposed to respond to the situation at hand. This is also the best time to create the message that you plan to put out to everyone involved.
Again, remember that open and clear communication is essential in getting a handle on the situation. Some companies make the mistake of staying quiet during a PR crisis and hope that it goes away on its own. This is one of the worst things you can do in a PR crisis.
If you leave the issues alone, you leave the situation up for interpretation by anybody. By responding quickly and effectively with a team from your company, you help get a head start before the story spreads and gets out of hand. Make sure you have a press release and statements at the ready for the media.
Keep everyone updated
Remember that your company isn’t the only one who is affected by a Lakeland public relations crisis. It’s very important that you keep everyone involved in the loop. This includes board members, investors, customers, and the media. Transparency is a must in this situation.