Being part of Lakeland public relations, or media relations can be pretty grueling sometimes, especially if you’re the acting face of the company. There’s a lot of work that goes into making sure that you and your company is viewed upon favorably by the public.

One of the biggest parts of managing your public image is interviews. If you’re a veteran in this and are perfectly comfortable with being interviewed, and being on television, then that’s great.

But plenty of people are uncomfortable being interviewed, and they tend to come off a little aloof, which does nothing for their public image. To help you out, here are some tips on how to handle your interviews for Lakeland public relations.


When it comes to handling interviews, especially ones that are being held on television, one of the most important things that you’re going to need is confidence. You need to have confidence in yourself, of course, but this isn’t the only kind of confidence that you need. You also need to have confidence in the things that you’re saying.

It’s hard to believe somebody who doesn’t look like they believe in their company or product, and this will definitely show during the interview. You want to come off as capable of supporting the things that you’re saying, so make sure that you know what you’re going to say, and believe in it.

But don’t overdo it

Now, confidence is very important, but you need to see the line between confident and overdoing it. Remember that the purpose of this interview is for your Lakeland public relations, and if you come off as too overconfident to the public, you lose face in the public eye.

The interview is meant to be a conversation, so don’t take the interview by the horns and make it all about you. Take your cues from the interviewer, and let the conversation flow naturally.

Stay calm

You may encounter reporters or interviewers that are a little aggressive in their approach to get more information from you. If you ever encounter this, always remember to keep calm. Whatever question that they have, answer these with a level head.

If you snap and lash out, this will be detrimental to your public relations. A cool-headed response comes across better to the public and the media rather than one laced by anger and emotion.

Try to be more likable

This is something that not everybody has right off the bat, but it is something that you can definitely work on. While being interviewed, try to inject a more personal touch to make you come off as more likable to the interviewer and the public. Tell the story of your company, and the ideologies and motivations behind it in order to give it more personality.