If you’re just starting out in Lakeland public relations, it may feel like you have a mountain of work to get through. After all, the point of a good public relations strategy is to get your business featured and established to be a reliable source of information within your industry.
However, if you’re just starting out with your PR strategy, then it can be pretty intimidating to see how much work is in front of you to get your business established as legitimate. It’s important to remember, however, that all great companies started out just like yours.
One of the first things that you should do is to determine which outlets you want coverage in and establish a strategy to make sure that your business gets featured in these channels. Here are different outlets and how you can use your public relations strategy to get featured on these channels.
National outlets
Getting featured in national outlets is certainly difficult, but it isn’t impossible. The main thing to remember is that national outlets can get thousands of press releases and pitches every day, so you really have to figure out how to make yourself stand out.
One of the best ways that you can get your business featured on a national outlet is by planning out your pitches strategically. Of course, you shouldn’t forget to personalize your pitch. Make sure that you research ahead of time who you’re going to be sending your pitch to.
Think of it the same way you would a resume, it wouldn’t do to just copy/paste the same pitch over and over again, send them out, and hope you get lucky. You need to narrow down and personalize the Lakeland public relations pitches that you send out. You also have to make sure that you have something huge to show in your pitch. It should showcase how this information can create an impact on a larger scale.
Local outlets
Local outlets are admittedly easier to break into compared to national media outlets, but that doesn’t mean that you shouldn’t put in the same amount of effort. You should still be personalizing your pitches for your Lakeland public relations, after all, it doesn’t take much to do your research.
However, your focus should be narrower and more local based. Local outlets prefer it if your pitch showcases information that proves to be impactful or useful more to the local community.
Since these outlets are going to be more focused on the local community, they are more likely to showcase pitches that highlight news or information that is useful and relevant to the locals. Save the big stories for the national outlets.
