There is a gray area in the relationship between media people and Lakeland public relations. Many media people are annoyed by how PR does its job. And many PR people are irritated by demanding and superior-feeling media people.
And yet, they know they need each other. They thrive at events that they are both successful at—media people get their stories and PR experts get their messages across to their market.
They must find a way to get along and work for the goals of their respective companies. PR people, in particular, must build a relationship with journalists since they need the media to trust them and help them achieve their goals.
Listen to the Demands
It helps to listen to the demands of the media people. What time are they going to be available for the event? What kind of amenities do they need? Perhaps, a parking space?
The reason why there is miscommunication between PR and media people is that both sides refuse to hear the demands and requests of one another. If there is logic with their requests, it’s worth hearing and addressing them.
Accommodate the Requests
Many times, all media people want is a verified transcript of the interview or the whole event. Is that too much to ask? What media want is to make sure that they are quoting the right people and adding value to their articles. When PR people cannot accommodate these demands, it creates divisiveness between the two sides.
Would it be such a catastrophe for a PR company to provide a transcript of the event proceedings? That transcript is going to be used for the article that’s going to be written about the event. The PR people should be very accommodating to these requests.
Communicate and Bond
Here’s something that many PR people forget about media people: they like to unwind and talk about their day at work. Join these groups of media people who release stream after a long day at work.
You’ll find that most of their grievances about their work are just the same as yours. They are not looking for special treatment. They don’t want VIP treatment when they attend events.
They just want their needs to be accommodated. Sometimes, all it takes is a secure and reserved parking lot for these media people to appreciate your Lakeland public relations.
Your relationship with journalists, editors, and publishers is important for the success of any PR campaign you create. Take time to understand their demands, as well as the challenges that you face in your relationship.
