Do you know anyone not on Facebook, Twitter, or Instagram? Even our grandparents are on social media these days. That is why Lakeland public relations love using social media to promote business, personalities, politicians, and whoever their clients might be. It is a great free platform that allows PR companies and agents to reach out to their target audience and even those outside their market.

Tap bloggers and influencers

Bloggers and influencers are all over social media these days. They post their travel vlogs. They post photos of what they eat, what they wear, where they are, what they do, and how they go about their day. They influence mostly the millennials about what to want and where to go. We even have mom bloggers now that basically storifies the day-to-day activities of being a mom. Tap these people and make them use your products or invite them over to your business. Who knows? If they like what they see, you may end up on their feed with more than a million following.

Hire celebrities and famous personalities

Bloggers and influencers are the cheaper options. PR companies can opt to hire celebrities and local personalities to test the products, make a review, and endorse it to their followers. It’s worth the money and one small mention of a company’s name on their feed would lead to a pretty good outcome on your part. The influence of these celebrities would always make for good PR.

Use videos and hashtags

Don’t rely on wordy posts and still photos. Use videos to make your point and to address certain issues about your business, for example. If an issue suddenly challenges you, a good PR would be to use a video of you apologizing or explaining the situation to your clients. Hashtags would be good, too, since they enable you to follow and monitor the engagement about your products or services.

Engage with followers

A good PR would be to engage with your social media followers. You should even “follow” your clients, too. For some reason, we love having celebrities and companies follow us. It makes us think we’re important and our posts are valued. When there’s a comment, a complaint, or a suggestion on your page, try to answer it as soon as possible, so that your clients will feel that they are valued. Engaging with your clients will create a relationship that will benefit you in the future.