A career in Lakeland public relations is something that people still continue to consider. It might seem like an outdated industry, but in an age where people have the ability to find out about a company or an individual using the internet which can potentially hurt their reputation, public relations is very important now more than ever.
But some people don’t find the core concept of public relations specialist appealing, but still, find the industry a compelling one to work for.
If you’re interested in working in the public relations industry but are not sure which career would suit you, here is a list of jobs found within the public relations industry that you might be interested in.
Public relations specialist
A PR specialist is one of the most common jobs associated with the PR industry. A public relations specialist is responsible for being the first contact person for media outlets.
It’s very important for PR specialists to cultivate good relationships with the local media. A major part of the job involves creating press releases and communicating with journalists in order for their pitches and press releases to be run in the media.
Publicist
Publicists are the second most common job that is typically associated with the public relations industry. While PR specialists work with media relations, publicists work closely with the clients themselves, coming up with public relations strategies to help their clients present their company and their story in the best light possible to the public.
Social media manager
Social media manager is one of the more recent additions to the public relations industry. But because most of the information about companies and personalities can be found online, social media is a very important factor in managing your client’s public profiles. Social media is also a key part of engaging users through content and online interactions.
Copywriter
While publicists and PR specialists create strategies that engage the public, copywriters are the people in the Lakeland public relations who give these strategies a voice.
They draft press releases, blog posts, and other written content that are needed for the public relations strategies. Not only do they create engaging content, but they also have to create content that reflects the brand and voice of the company.
Spokesperson
The spokesperson is perhaps the most public-facing job in the Lakeland public relations industry. This is the person who acts as the face of the company, as well as the person who makes statements on behalf of the company.
