Lakeland public relations is more than just writing a speech or a press release and making sure that there is an audience for these. Public relations is an end-to-end process that includes getting to know what the problem is, identifying the mistakes and how the issues could be resolved, managing dissenting opinions, and using the proper media outfits.

Identify the problem

You cannot create the right strategy for a problem without knowing what the problems and issues are. Imagine having to negotiate the terms of the deal without having any knowledge of what the deal is about.

Once you are hired to create a public relations strategy, the first thing you need to do would be to identify what the issues are and defining each point that must be addressed. The process would include an interview with the stakeholders and studying the documents that pertain to the problem.

Know your audience

Who are you going to talk to? Who are going to listen? To better craft the solutions, you need to know who will be at the other end of the communication lines. Where are these people coming from and what do they want to hear from your client.

How are they affected by the problem? What solutions would they find to be satisfactory? Once you are able to answer these questions, you will be on the right track of attacking the issues.

Hold a meeting

You need to gather all the stakeholders (representatives will do, of course) and hold a meeting with them. As a public relations expert, you should be able to manage and control the emotions during the meeting and make sure that there would be a sound solution by the end of day.

The point of this meeting would be to see how the stakeholders are reacting against the presence of each other. This would tell you what would work for a specific group and what will not. The information from the meeting could also allow you to pinpoint where the ideas merge.

Use the right media

Using the right media is critical to the success of your Lakeland public relations strategy. Use social media if your intended audience spend most of their time on the medium.

Use the traditional media of TV, radio, and print if you are targeting the older generation; the generations of your parents and grandparents. If your audience spend most of their time reading the newspaper, then make sure that your solution will be plastered on the front page (or the inside pages) of that newspaper.