It takes a lot to craft a good Lakeland public relations strategy. After all, the goal of a good PR strategy is to make sure that in the public eye, the company looks good.
We live in an age where anything you do can be put up online for the entire world to see forever, which is why a good Lakeland public relations strategy is needed.
However, because of the nature of the Internet, even the smallest mistake can tear the whole strategy down. It’s very important that you learn about the most common PR mistakes so that you can learn how to avoid these.
Not knowing how to follow up
Sometimes a certain media house will take interest in your story or press release, and contact you for more questions or a follow up to your initial story.
Remember that reporters or journalists are very busy, if you waste their time by failing to follow up, then they may be less likely to take your press releases in the future. You can’t just give them the story and leave it at that, you have to be able to provide them with a follow up.
Coming off as too good to be true
It’s always a great thing to be positive about your brand, after all, the mark of a good Lakeland public relations strategy is a favorable view of the public on your business. However, some people take it too far and end up coming off like they’re advertising their businesses.
When it comes to press releases, journalists want the facts that come with the story, not how great you and your business are.
All around poor creation and application of press releases
Press releases are an integral part of Lakeland public relations. Do it wrong, and you are seriously hurting your PR.
Press releases are expected to be straight to the point, and full of the relevant information that the media house needs to get your story out there. If you end up fluffing your press releases of irrelevant information, then the local media will be less interested in publishing your story next time.
Timing is everything
One of the biggest factors of a successful Lakeland public relations strategy is timing. Some people choose to send out their press releases too late for the information to be worth anything as a PR strategy.
If you’re interested in putting out a story, then you should have all the relevant information sent to the media in a timely manner. All of the information should be given to the media as soon as possible.