Digital marketing has become the go-to for plenty of companies nowadays. This makes a lot of sense, especially since it is a very cost-effective and convenient option for smaller businesses that don’t have a huge budget to spend on marketing. However, what does that mean for companies that make use of traditional forms of marketing, like advertising and Lakeland public relations?

Does this mean that they have to revise their entire marketing strategy in order to keep up with current public demand? The simple answer to this is: no.

While digital marketing is definitely the marketing option of choice for plenty of industries today, it is possible to create a strategy that complements both traditional and modern forms of marketing.

Here are some ways that your Lakeland public relations strategy perfectly complements your digital marketing strategy.

Make use of social media

A great way to combine your public relations and your digital marketing strategies is by integrating both concepts into one common medium. Today, that shared medium is social media.

Social media marketing is becoming one of the most popular forms of digital marketing today. This can be attributed mostly to the fact that most online users today have some form of social media, which provides you with a user base to tap into.

Using social media, you can share your company’s media relations coverage through these channels. This helps more people discover new things about your company from relevant sources faster.

Boost site traffic

Another great way for you to combine great public relations and digital marketing strategy is by using your public relations to boost your site’s traffic. For plenty of companies, visibility is a very important part of their marketing.

Having good quality content published by relevant and legitimate media outlets, you can use this to boost your website. This can be done by including the link to your website at the bottom of the news article, which users can use to check out your website, which drives up traffic.


Another great way to combine Lakeland public relations with a good digital marketing strategy is by boosting your website’s SEO ranking. If reputable news websites are linking back to your website, this can help significantly with boosting your website’s ranking.

And if your website is receiving a lot of good quality traffic from reputable websites, this can also help significantly with your website’s SEO ranking, which can help other first time users find you easier.