Your brand’s reputation is the key to achieving overall business growth. The reputation of your brand is very fragile, especially in the digital world where news—whether true or not—travels in the speed of light. You can lose your reputation, the one thing you’ve...
There is one very important thing you need to know about Lakeland public relations: we use earned and free media exposure. Forget about everything you think you know about PR and focus on these two words: earned and free. These PR stories are different from the ads...
How does a non-profit organization pay its workers and fund its campaign if it’s not selling any products or services? Where does it get the money? A non-profit organization uses in its full maximum potential the benefits of Lakeland public relations. It needs a good...
A press release is a 400- to 600-word article that aims to generate positive media coverage about your company. Lakeland public relations companies use press releases to announce a new product or service, report about the company’s earnings, clear up issues and...
How do you know that a Lakeland public relations company can handle the PR problem you’re about to dump on their laps? Their experiences will speak for themselves. Instead of going for an agency that hasn’t even handled its very first crisis, thinking they can give...
