Any business, at some point in its life, will come face to face with a crisis. Lakeland public relations companies handle all kinds of PR crisis and the way they handle crisis situations can either boost your company’s image or alienate your customer base and business...
Because we are living in the age of social media, one wrong move could spell disaster for your company’s Lakeland public relations. In the Philippines, there was a massive backlash against a company that manufactures skin whitening products when an advertisement went...
Any business or organization that does not establish awareness, credibility, and trust will not gain the attention of its intended audience. Any organization that does not give value to Lakeland public relations can fail magnanimously and without so much as a whimper....
Every battle today in Lakeland public relations and in marketing begins and ends on social media. If you have a viral post about a product or a service, it is considered a win in the PR category. Social media are where your intended audience lounges, rests, and spends...
When you think about Lakeland public relations, you might be mistakingly focusing on your business’ relationship with the clients. This is not the way it works. First and foremost, a PR agency or department must focus on strengthening its relationship with the media,...