The relationship between a client and a Lakeland public relations agency can be really stressful to both parties, especially if they do not see eye-to-eye.

But before getting to that point of the relationship, these two parties have met and have talked about their expectations from each other.

So, what went wrong? Communication is the key to any business (and personal) relationship. In order for a working relationship to prosper, there must be a thorough understanding of the expectations, the wants, the needs, and the demands of both sides.

Here are five factors you should consider before inking that contract with a PR company:

Good name and reputation

With over 8,000 PR agencies working in the United States, it’s hard to choose just one. There are many factors you need to acknowledge when hiring a PR company but the first one is this: choose one with a good name.

You don’t need the biggest PR firm in America. You need a local PR agency that has cultivated a culture of excellence and has a vast knowledge of the industry that you are a part of.


If you are building your brand, there is a good chance you are not just working with a PR agency. You are also working with a web design firm and a marketing and consultative company.

Your PR firm should be able to work seamlessly with your other “suppliers.” In fact, they should be leading the way to a healthier work relationship so that your business can benefit from it.

Trending knowledge

The rules of the PR game change very quickly and possibly, even every month or so. Your Lakeland public relations agency should be able to keep up with the latest trends.

They should be assessing trends and discussing with you why some will work for your strategy and some won’t. You can even ask for proof that the company has already updated its strategies to accommodate the new trends.


What is a Lakeland public relations firm without its connections? The job of a PR firm is to cast a wide net and put journalists, industry figureheads, thought leaders, and PR agencies together.

They must build solid relationships with design firms, marketing organizations, and front-running blogs. These connections should be made available to you as part of your working relationship.


You want the best but your budget will not allow you to get the best in the country. You don’t have to settle. Find an agency that can work with your said budget.

Not all of the best PR firms in the country are charging thousands of dollars for a consultation. All you have to do is a bit of research and you’ll find the right one that fits your demands and your budget.