There are so many things happening around us—both in the real and digital worlds. Every day, there are new inventions to try, new apps to make things more convenient for us, and new social media tools that intend to market more companies, more products, and more services. We are constantly bombarded by ads and Lakeland public relations. It’s also time to take a look at how your organization is using these opportunities to improve your PR.
Focus on a Few Things
You don’t have to do everything at once. You don’t have to attract more web traffic, improve conversion rate, and reduce bounce rate with just one PR. You don’t need all newspapers and magazines to publish your press release. The more practical thing to do is to focus on a few objectives. Target at least one objective per press release. Next, measure your success and assess what worked and what didn’t. Your objective in your PR is to, little by little, solve the problems that the management face.
Be More Productive
Companies don’t do much PR. Social media marketing is not PR. Your organization needs to share a message consistently and regularly. The best way to do this is to issue at least one press release every week. Do more if you can. You have to keep your company in the minds of the stakeholders, customers, and journalists. In short, you have to be always visible.
Tell a Story
People listen to stories. Apple came up with a marketing scheme, wherein they invited customers to post photos using their iPhones. The photo should be accompanied by a story. People love stories. They love hearing and reading about sob and success stories. These stories should represent something in the brand. They should answer these all-important stories about your company: Why does your organization exist? What do you value the most? What do you want to achieve? How can your company help customers achieve their goals?
Attract a New Audience
We’re in a new decade. It’s time to stop relying on the same audience. Find different audiences through different channels. How do you do that? By investing in tools that your target audience use. If you’re to selling businesses, LinkedIn and Twitter are great. If you are in retail, Facebook and Instagram are better. Snapchat is for younger audiences. Pinterest is for creative and artisan businesses. Engage with your audience via the tools that they use.
Your Lakeland public relations certainly need to improve in this new year. Find the strategy that will bring more focus to your organization’s objectives. Then, use this strategy to send different messages that will resonate with audiences.
