It is important for any business to understand the nature of news as it pertains to Lakeland public relations. There are basically two ways to create news for your Lakeland public relations business: one is to create a story and two is to follow a story. Both of these...
When scandals, bad news, and controversies hit, what is the first thought in your mind? You’d want to melt into the ground and just forget about the world, right? But good businesses, the ones that survive a scandal, will keep moving forward and will handle their...
If you own a business but could not afford to hire a Lakeland public relations consultant, that does not mean that you cannot do the Lakeland pubic relations stuff yourself. Though this is a highly technical job that requires people with great knowledge and...
When choosing a Lakeland public relations agency, you have to consider two options: a big corporate PR firm or a local PR agency that hires people from the local community. While we tend to side with the big PR firms thinking that they have better knowledge and they...
All businesses, at some point, will face a Lakeland public relations crisis. How you respond to the crisis will either boost the image and reputation of the company or significantly damage the brand. PR specialists know how to change public perception with the right...
